Sogrape, producer of the semi-sweet, semi-sparkling, Mateus Rose have announced that they are to drop the iconic shaped bottle. Now you know as well as I do, that Mateus is… er… terrible, but there really are some things that shouldn’t change.
The reasons behind this decision are sound, the bottles are (relatively) expensive to produce and not very environmentally friendly as they made of thicker glass, and thinner, light weight glass loses its strength when made in the Mateus shape and shatters easily. But the problem is that this is an iconic product, regardless of how bad the contents are, and it is commercial suicide for Sogrape to do this.
Heinz keep their Baked Bean tin a crappy shade of blue for a reason and Mateus should keep this unique bottle.
Mateus page on First Drinks website
The reasons behind this decision are sound, the bottles are (relatively) expensive to produce and not very environmentally friendly as they made of thicker glass, and thinner, light weight glass loses its strength when made in the Mateus shape and shatters easily. But the problem is that this is an iconic product, regardless of how bad the contents are, and it is commercial suicide for Sogrape to do this.
Heinz keep their Baked Bean tin a crappy shade of blue for a reason and Mateus should keep this unique bottle.
Mateus page on First Drinks website
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