Further to my last post about my ideas for Bordeaux, Berry Bros & Rudd's Simon Staples has said that unless the Bordelais cut their prices in half for the 2008 vintage, he will not be buying any for this prestigious company.
It would be the first time that BBR had not bought en primeur wines, but a surplus of stock of the 2006 and 2007 vintages, mated to the strength of the Euro to Sterling, means it makes no commercial sense to buy Bordeaux. If they did cut their prices, 2008 en primeur would be back at 2002 pricing. This may reinvigorate en primeur, but I'd still not bother!
Look at the 1997 vintage. You can buy fully mature, 1997 claret for very little money. Mouton Rothschild is available for £135 per bottle, Gruaud Larose for £35 and Petrus for just over £500, and I'm almost certain that in five or ten years time, the 2006, 2007 and 2008 vintages will be available for a similarly low price.
Plus, there is something coming that will be a much better investment...
It would be the first time that BBR had not bought en primeur wines, but a surplus of stock of the 2006 and 2007 vintages, mated to the strength of the Euro to Sterling, means it makes no commercial sense to buy Bordeaux. If they did cut their prices, 2008 en primeur would be back at 2002 pricing. This may reinvigorate en primeur, but I'd still not bother!
Look at the 1997 vintage. You can buy fully mature, 1997 claret for very little money. Mouton Rothschild is available for £135 per bottle, Gruaud Larose for £35 and Petrus for just over £500, and I'm almost certain that in five or ten years time, the 2006, 2007 and 2008 vintages will be available for a similarly low price.
Plus, there is something coming that will be a much better investment...
Comments